Cookie Policy
Last updated: 25 May 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
This Cookie Policy explains what cookies are, how we use them on mortgagefreedate.co.uk, and how you can manage your cookie preferences.
2. How We Use Cookies
We use cookies for the following purposes:
- To ensure our website functions properly (essential cookies)
- To understand how visitors use our website (analytics cookies)
- To display relevant advertisements (advertising cookies)
- To remember your cookie preferences
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Remembers your cookie preferences | 1 year |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics for this purpose.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_* | Maintains session state | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Throttles request rate | 1 minute |
Learn more about Google Analytics cookies: Google Analytics Cookie Usage
3.3 Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google AdSense for advertising.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __gads | Serves targeted advertisements | 13 months |
| __gpi | Collects information for ads | 13 months |
| DSID | Identifies logged-in users | 2 weeks |
| IDE | Serves targeted advertisements | 13 months |
Learn more about Google advertising cookies: Google Advertising
4. First-Party vs Third-Party Cookies
First-Party Cookies
These are cookies set by mortgagefreedate.co.uk directly. We use first-party cookies for essential website functions and to remember your cookie preferences.
Third-Party Cookies
These are cookies set by external services we use:
- Google Analytics: For website analytics and performance monitoring
- Google AdSense: For displaying relevant advertisements
5. How to Manage Cookies
5.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner allowing you to accept or reject non-essential cookies (analytics and advertising). You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that if you block or delete cookies, some features of our website may not work properly.
Here's how to manage cookies in popular browsers:
5.3 Opt Out of Personalised Advertising
You can opt out of personalised advertising from Google by visiting:
6. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to Do Not Track signals. However, you can manage cookies through the methods described above.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or changes in cookie laws and regulations. Any updates will be posted on this page with a revised "Last updated" date.
8. More Information
For more information about cookies and how they work, visit:
9. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: contact@mortgagefreedate.co.uk
Website: mortgagefreedate.co.uk
For more information about how we handle your personal data, please see our Privacy Policy.